VIP, APP, PPT: Are English abbreviations harming China’s cultural confidence?

A Chinese speaker today might describe their day at work as first making a “PPT” (a PowerPoint presentation) and then having to “PS tu” (Photoshop an image). After clocking off, they might “chang K” (sing karaoke) with friends before taking the “C wei” (centre spot) in a group photo. These novel phrases spring from the widespread habit of adopting English abbreviations directly into daily speech, usually pronounced letter by letter. While this is the organic result of cultural exchange, the...

By Meredith Chen