‘Monkey Quest’ and a New Anime Frontier: How Toei Animation Is Rewriting Its Global Playbook

With Japan’s animation industry recording its highest-ever market value — JPY3.8 trillion ($23.7 billion), according to the Assn. of Japanese Animations — Toei Animation is in Cannes this week to make the case that the next chapter of anime’s global story is one of co-creation, not just export. The timing is not incidental: Japan’s government […]

By Naman Ramachandran