Thorne Supplements See Sales Boom Driven by Gen Z Consumers

Thorne, a 42-year-old supplement company, has more than doubled its business between 2022 and 2025, fueled by health-conscious Gen Z and millennial shoppers despite subscription fatigue.

2 Apr, 11:00 — 2 Apr, 11:00

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cnbcMostly Factual3d ago

Thorne is on pace for $650 million in sales as Gen Z fuels a supplement boom — despite subscription fatigue

Thorne has been around for 42 years but between 2022 and 2025, its business more than doubled thanks to health-conscious Gen Z and millennial shoppers.

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Thorne Supplements See Sales Boom Driven by Gen Z Consumers

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Thorne is on pace for $650 million in sales as Gen Z fuels a supplement boom — despite subscription fatigue

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