Armenian PM Pashinyan's Populist Social Media Strategy Gains Viral Attention

Armenian Prime Minister Nikol Pashinyan has garnered regional attention for his populist social media strategy, featuring 'hand-hearts' and drum solos, raising questions about its real-world impact.

11 May, 12:40 — 11 May, 12:40

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oc-media35d ago

Hand-hearts and drum solos — Pashinyan’s populist social media strategy

The Armenian Prime Minister has turned his social media into a viral regional sensation — but does his charm survive contact with reality?

By Lucy Martirosyan

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Armenian PM Pashinyan's Populist Social Media Strategy Gains Viral Attention

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Hand-hearts and drum solos — Pashinyan’s populist social media strategy

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