Conor McGregor return earns Paramount+ a strong UFC audience

Conor McGregor made his long-awaited return to UFC last weekend, and while his time in the octagon was short-lived, falling to Mak Holloway by TKO in just 69 seconds, the audience he drove to Paramount+ was nothing short of healthy. According to Adam Stern in Sports Business Journal, Paramount+ averaged 6.1 million viewers for Saturday’s…