Inside Paramount's plan to TikTok-ify its flagship streamer

Under CEO David Ellison, Paramount Skydance is adding a TikTok-esque short-form feed. Jonathan Raa/NurPhoto via Reuters Connect; Angela Weiss/AFP via Getty Images; Christoph Soeder/picture alliance via Getty Images Paramount+ has added a short-form vertical video feed to its app. Disney+ and Peacock have added short-form video feeds, and Netflix is doing the same. David Ellison's company is also planning to add interactive features, like sports stats and polls. Paramount+ is taking a page o...