How top CMOs are making risk central to their marketing playbooks

Top CMOs spoke at Business Insider's annual CMO breakfast at Cannes Lions. Victoria Baud Want to be a successful marketer today? Think more about risk-taking, less about AI. Top marketing executives argue that ditching the traditional "brand safety" approach in favor of authenticity, moving fast, and taking creative risks are the only ways to survive in a fragmented digital world. American Express' Elizabeth Rutledge said having an in-house agency provided key perspective. Camille Kermarrec ...