Mastercard's former CMO says we're entering a 'golden era' for marketing

Raja Rajamannar is the former chief marketing and communications officer of Mastercard. Courtesy of Mastercard Raja Rajamannar sees AI as both a threat and an opportunity in marketing. AI's widespread use leads to a "sea of sameness," making original creativity crucial for marketers. Rajamannar encourages marketers to approach technology with curiosity, not fear. Raja Rajamannar believes artificial intelligence poses one of the biggest threats marketers have ever faced. He also thinks it co...