From invisible to influential : Why Africans must take personal branding seriously

When I published my first novel nearly three decades ago, I did not know I was building a personal brand. At the time, I was simply a young Ghanaian writer with a passion for storytelling. Like many young Africans, I believed that hard work, talent, and education would naturally attract recognition and opportunities. Over the years, however, my experiences as an author, corporate communication practitioner, public relations professional, change management consultant, and university lecturer ...

By Caleb Ahinakwah