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Proactive Customer Engagement in Business Strategy

An article discusses the value of proactive customer engagement, emphasizing how intelligence can be leveraged to influence customer relationships.

13 Aug, 11:00 — 13 Aug, 11:00
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forbes3d ago

To Poke The Bear Or Not: Stop Avoiding Proactive Customer Engagement

Proactive customer engagement creates value when intelligence becomes action while the business still has the leverage to influence the relationship.

By Dr. Vasudeva Akula, Forbes Councils Member

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