Digital Campaign Strategies Revealed in Saxony-Anhalt Election Videos

An analysis of hundreds of TikTok videos shows how candidates Ulrich Siegmund and Sven Schulze are tailoring their messaging on migration and the economy to win votes in the upcoming state election.

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der-spiegelGerman13h ago

TikTok-Wahlkampf: Wie Ulrich Siegmund und Sven Schulze um Stimmen werben

Ulrich Siegmund redet überraschend selten über Migration. Sven Schulze spricht über die Wirtschaft – und kaum über seine Gegner. Was 425 Videos über den digitalen Wahlkampf in Sachsen-Anhalt verraten.

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Digital Campaign Strategies Revealed in Saxony-Anhalt Election Videos

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TikTok-Wahlkampf: Wie Ulrich Siegmund und Sven Schulze um Stimmen werben

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