Disney is pushing tech employees to move faster with AI — but avoid 'tokenmaxxing'

Under CEO Josh D'Amaro, Disney has empowered employees to use AI tools like Claude. Samuel Boivin/NurPhoto via Getty Images; Aurore Marechal/Getty Images Disney wants its tech employees to use AI more often to boost productivity and speed. However, employees shouldn't be wasting AI tokens, a product executive recently said. Tech companies are scaling back on so-called "tokenmaxxing," and some are setting up monthly quotas. Disney is encouraging streaming staffers to embrace AI while warning...