Disney Targets Gen Z with Short-Form Video Strategy

The entertainment giant is launching TikTok-style clips, fan-generated content initiatives, and spin-offs of major franchises like The Lion King and Star Wars to attract younger audiences on mobile platforms.

29 Aug, 19:30 — 29 Aug, 19:30

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sydney-morning-heraldMostly Factual2d ago

From the big screen to your mobile: Inside Disney’s Gen Z gambit

The studio hopes TikTok-style short-form videos, fan-created content and spin-offs of favourites including The Lion King and Star Wars will win over younger viewers.

By Michael Idato

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Disney Targets Gen Z with Short-Form Video Strategy

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From the big screen to your mobile: Inside Disney’s Gen Z gambit

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