Dyson’s Premium Appliance Strategy Delivers Mixed Commercial Results

Dyson makes everyday products into status symbols — or spectacular flops

Dyson's products offer a tech-forward flair on household products. Some have won consumers' hearts, while others have flopped in spectacular fashion. Julien M. Hekimian/Getty Images for Dyson Dyson's companywide approach: find annoying appliances and engineer futuristic fixes. That technique has disrupted the vacuum and hair care industries, but flopped with cars. BI compiled a list of Dyson's big successes — and wild flops. Hair damage. Dusty floors. Hot rooms. These are the everyday annoy...