Microdrama Platforms Spend Up to 90% of Budgets on Marketing, Execs Say at Packed Mip London Panel: ‘Don’t Shun the Format, Embrace It’

One of the marquee panels at Mip London drew a full house as executives revealed that microdrama platforms are devoting as much as 90% of their budgets to marketing rather than production, underscoring how the fast-growing short-form storytelling sector is evolving into a user-acquisition business that increasingly resembles mobile gaming. “Ninety percent of the budget […]

By Naman Ramachandran