eBay to Buy Depop From Etsy for $1.2 Billion - The Wall Street Journal

eBay to Buy Depop From Etsy for $1.2 Billion The Wall Street Journal

18 Feb, 23:04 — 19 Feb, 02:43

Perspective Analysis

AI-generated comparison of how 3 sources cover this story

All sources confirm eBay's acquisition of Depop for $1.2 billion from Etsy. While the core facts are aligned, outlets diverge on the strategic implications and specific details surrounding the acquisition. The coverage largely agrees on the central event but offers different insights into its broader context.

What sources agree on

eBay is acquiring Depop.
The acquisition price is $1.2 billion.
Depop is being acquired from Etsy.

Where they diverge

Strategic rationale for the acquisition

The Guardian

The acquisition is framed as eBay's bid to capture younger shoppers.

seeking-alpha

The acquisition is framed as advancing eBay's C2C (consumer-to-consumer) strategy.

Notable gaps

Depop's user demographics, specifically that nearly 90% of its 7 million active buyers are under 34.

Covered by guardian · Not in seeking-alpha, wsj

eBay's outline of a 10-12% GMV growth target for Q1 2026.

Covered by seeking-alpha · Not in guardian, wsj

Perspective Analysis

Comparing sources…

Coverage Timeline

wsj18 Feb, 23:04First to report

eBay to Buy Depop From Etsy for $1.2 Billion - The Wall Street Journal

seeking-alpha19 Feb, 01:46

EBay outlines 10–12% GMV growth target for Q1 2026 while advancing C2C strategy through Depop acquisition

The Guardian19 Feb, 02:43

EBay buys Depop for $1.2bn in bid to capture younger shoppers

Read at source (3 outlets)

The Guardian2h ago

EBay buys Depop for $1.2bn in bid to capture younger shoppers

Depop, which is owned by Etsy, has 7 million active buyers on its marketplace, nearly 90% of whom are under the age of 34 Online seller eBay has agreed to purchase secondhand fashion marketplace Depop from Etsy for about $1.2bn in cash, the companies announced on Wednesday, with eBay hoping the acquisition will help it capture a younger demographic. The deal comes at a time when used clothing has become increasingly popular, sought out by Gen Z shoppers searching for unique items that cost less than new ones, and who want to keep older items from heading to landfill. Continue reading...

By Associated Press

Read full article →

seeking-alpha3h ago