BTS' 'Swim' teaser hints at Hollywood-facing strategy

BTS unveiled a teaser for its new main track "Swim" at midnight on Wednesday, drawing attention not only to the song but also to the high-profile names attached to its music video. The 17-second teaser offers limited clues. Nearly five seconds are devoted to the Big Hit Music logo, leaving less than 10 seconds of actual footage, making it difficult to gauge the song’s concept or sound. Music critics say the teaser suggests the music video may cater to the Western pop market rather than emphasize

By The Korea Herald