Foreign Platforms Overtake Icelandic Media in Advertising Revenue

Spending by Icelandic companies on advertising has increasingly moved towards international platforms, according to new figures published by Statistics Iceland. As reported by RÚV, data for 2024 shows that total advertising expenditure reached 29.4 billion ISK, with 51% directed to foreign companies. What’s the Story? Advertising spending in Iceland reached 29.4 billion ISK in 2024,… The post Foreign Platforms Overtake Icelandic Media in Advertising Revenue appeared first on Iceland Review.

By Michael Chapman