Eqqualberry packs booth at Olive Young's US festival

Eqqualberry, the K-beauty skincare brand operated by Boosters, drew thousands of visitors to its booth at a US beauty festival this month, weeks after landing its first major retail listing in the UK. The company said Thursday that it drew roughly 4,000 visitors to its booth over three days at Olive Young Festa LA 2026, a K-beauty event held Aug. 14-16 as part of the broader Korean culture festival KCON LA 2026. Participating as an Olive Young partner brand, Eqqualberry showcased a five-product

By The Korea Herald