Goodyear Shifts Strategy to Premium Tires Amid Chinese Competition

Goodyear's CEO stated the company cannot compete with $12 tires from China, prompting a strategic shift towards premium, larger-sized, and technologically advanced tires.

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klix-baBosnian6h ago

Šef Goodyeara: "Ne možemo proizvesti gumu za 12 dolara kao Kinezi"

Američki gumarski div mijenja strategiju kako bi se izborio s jeftinim gumama iz Kine i drugih azijskih zemalja. Kompanija više ne želi da se takmiči u najjeftinijem dijelu tržišta, već se okreće premium gumama, većim dimenzijama i tehnološki naprednijim proizvodima.

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Goodyear Shifts Strategy to Premium Tires Amid Chinese Competition

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Šef Goodyeara: "Ne možemo proizvesti gumu za 12 dolara kao Kinezi"

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