ABC's 'Nashville's Star-Spangled Bash' Dominates Fourth of July TV Ratings

ABC achieved a ratings upset on the Fourth of July, leading the day with its 'Disney Celebrates America' programming block, which culminated in a primetime special from Nashville. The 'Nashville’s Star-Spangled Bash' alone drew 5.4 million viewers, making it the most-watched Fourth of July program this year.

9 Jul, 15:30 — 9 Jul, 16:21

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Why this matters

ABC's success with 'Nashville's Star-Spangled Bash' highlights the enduring appeal of holiday-themed programming and live events for drawing large television audiences. This win for ABC demonstrates a potential strategy for networks seeking to capture significant viewership during major national holidays.

Key entitiesABC Nashville's Star-Spangled Bash Ryan Seacrest Disney Celebrates America

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Low (19/100)

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Spectrum spread— 1/5 buckets covered0/33

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Geographic diversity— 1 region4/34

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varietyMostly Factual31d ago

‘Nashville’s Star-Spangled Bash’ Hits 5.4 Million Viewers on ABC, Most-Watched Fourth of July Program This Year

“Nashville’s Star-Spangled Bash,” a three-hour Fourth of July special hosted by Ryan Seacrest, hit an average of 5.4 million viewers on Saturday, becoming the most-watched primetime program of the holiday and achieving a 0.83 rating among adults age 18-49. The This is the first time any network has beat NBC’s primetime programming on Independence Day […]

By Selome Hailu

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hollywood-reporterMostly Factual31d ago