ACC looks to corporate sponsorships as a way to boost the bottom line of league revenue

Jim Phillips has spent his five-plus-year tenure as Atlantic Coast Conference commissioner trying to generate more revenue for a league facing financial pressures even with yearly record hauls. For his league — and across the national landscape in the revenue-sharing era, for that matter — that has included more emphasis on corporate sponsorships. It's all about looking for ways to sell those options and supplement the media rights payouts and earnings from postseason success that stand as ...

By AARON BEARD