South African Tourism blends sport, diplomacy and destination marketing at Accra Polo Independence Match

South African Tourism used the prestige of the Accra Polo Independence Cup match on March 7 to advance a broader strategy of lifestyle-led diplomacy and high-value tourism engagement between Ghana and South Africa. Held at the Accra Polo Club, the annual Independence fixture between the home side and the visiting Nairobi Polo Club attracted a select audience of diplomats, corporate leaders, creatives and cultural influencers, providing an ideal setting for relationship-building beyond formal...

By Isaac Yeboah