Nestlé President Produces Action Film, Offering Lessons in Global Audience Engagement

Pablo Isla, President of Nestlé's Board of Directors, has produced an action thriller titled 'Agent Zeta,' which, despite not being a masterpiece, serves as a valuable lesson in engaging a global audience.

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nzzGerman2d ago

Der Nestlé-Präsident bringt einen Actionfilm heraus: Was «Agent Zeta» besser macht als der Milliardenkonzern

Pablo Isla, Präsident des Nestlé-Verwaltungsrats, hat einen Thriller produziert. Er ist kein Meisterwerk – aber ein Lehrstück darüber, wie man ein globales Publikum bedient.

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Nestlé President Produces Action Film, Offering Lessons in Global Audience Engagement

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Der Nestlé-Präsident bringt einen Actionfilm heraus: Was «Agent Zeta» besser macht als der Milliardenkonzern

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