The new place to advertise your celeb-filled Series A funding round is ... a NYC bodega?

An otherwise mundane NYC bodega has some blingy new decor: a billboard promoting a star-studded lineup of celebrity investors. Ben Shimkus/Business Insider There's a Coachella-like ad in NYC for the Series A round raised by Phoebe Gates' startup, Phia. Kleiner Perkins gets top billing, but Khloe Kardashian, Jessica Alba, Paris Hilton, and Ice Spice are among the celeb features. The shop connected to the ad is an everyman's bodega, selling sandwiches and cigarettes. A laundromat. A sushi rol...