Tourism in J&K on revival path, says govt; data shows slump in 2025 after Pahalgam attack

Jammu and Kashmir's tourism sector is showing signs of recovery following a significant downturn after the April 2025 Pahalgam terror attack. Government initiatives, including promotional efforts, have boosted tourist footfalls during the winter season. Despite a dip in 2025 compared to 2024, efforts are underway to further revive the industry, which contributes substantially to the state's economy.

18 Feb, 18:32 — 18 Feb, 18:50

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Why this matters

Tourism is a vital economic pillar for Jammu and Kashmir, a region historically affected by security challenges and political instability. The reported slump in 2025 following a terror attack in Pahalgam underscores the vulnerability of the sector to such incidents. The government's claim of revival signifies efforts towards economic recovery and a return to normalcy, which is crucial for the livelihoods of many residents.

Key entities

Jammu and KashmirIndian union territory experiencing tourism fluctuations PahalgamLocation of a 2025 terror attack impacting tourism GovernmentClaims tourism revival and implements promotional efforts

Coverage Timeline

First report: Times of India · 18 Feb, 18:32|Full coverage: All 3 sources within 19m|Window: 19m

Times of India18 Feb, 18:32First to report