Eager China parents use apps to find partners for adult children, turn pairing into transactions

Eager China parents use apps to find partners for adult children, turn pairing into transactions

Anxious Chinese parents are increasingly turning to “find a daughter-in-law” or “find a son-in-law” platforms online, turning partner seeking into direct negotiations between parents. During the Chinese New Year, as young people fend off probing questions about marriage and relationships from relatives at the dinner table, sharp-eyed businesses have already shifted their strategies. Instead of trying to persuade single young adults who resist matchmaking, they are now directly targeting a...

By Yating Yang