Natural Diamond Industry Launches Marketing Drive to Attract Consumers

The natural diamond industry is undertaking a marketing campaign focused on storytelling to restore the appeal of natural diamonds, specifically targeting millennial and Gen Z audiences.

6 Jul, 03:00 — 6 Jul, 03:00

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FTVery High42d ago

Industry pushes to restore sparkle of natural diamonds

A marketing drive is using storytelling to win over consumers, particularly targeting the important millennial and Gen Z audience

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Natural Diamond Industry Launches Marketing Drive to Attract Consumers

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Industry pushes to restore sparkle of natural diamonds

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