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Massive KitKat Heist Becomes Crisis PR Success Story

A massive heist involving over 400,000 KitKat bars was successfully transformed into a viral marketing moment, showcasing how the company turned a bad PR situation to its advantage.

31 Mar, 09:30 — 31 Mar, 09:30
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wsjHigh136d ago

How a Massive KitKat Heist Turned Into Crisis PR Gold - WSJ

How a Massive KitKat Heist Turned Into Crisis PR Gold  WSJ

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