How to fix AI's branding problem, according to top marketers

Marketers say AI leaders like Sam Altman (center) and Dario Amodei (right), pictured here with Narendra Modi (left) at the India AI Impact Summit, need to revamp the AI industry's brand. Ludovic MARIN / AFP via Getty Images A version of this post appears in the CMO Insider newsletter. You can sign up for Business Insider's weekly marketing newsletter here. How do you solve a branding problem like AI? Marketers have some ideas, like borrowing from P&G's marketing playbook or creating a think...