In K-beauty, hair gets the skin care treatment — and the world is catching on

In January, Vogue declared in a headline what Seoul already knew: "Korean hair care products bring a skin-care-first approach to repairing and hydrating." Korean beauty has quietly been ahead in both what it makes and how it thinks about the body — scalp included — being deserving of the same obsessive care as the face. And in recent years, the rest of the world seems to be catching up. According to data from the Korea Customs Service, exports of hair care products hit a record $478 million in 2

By The Korea Herald