Adidas CEO's Communication Strategy Under Scrutiny After Stock Drop

Adidas's stock dropped by about 10% after the sports apparel manufacturer's annual forecast. CEO Björn Gulden's communication strategy, which often involves raising forecast values mid-year, is facing challenges.

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nzzGerman17d ago

KOMMENTAR - Adidas-Ausblick: Das Dilemma mit der wiederholten Tiefstapelei

Die Jahresprognose des Sportartikelherstellers lässt den Kurs auf Wochensicht zeitweilig um rund 10 Prozent abstürzen. Die Kommunikationsstrategie des CEO Björn Gulden, der gern unterjährig mit Anhebungen von Prognosewerten glänzt, kommt an ihre Grenzen.

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Adidas CEO's Communication Strategy Under Scrutiny After Stock Drop

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KOMMENTAR - Adidas-Ausblick: Das Dilemma mit der wiederholten Tiefstapelei

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