Advertisers’ Wish List for Upfront? Sports, Streaming, Spectacle (and Not Much Else)

TV advertisers expect to hear a lot of big asks this year, but not so many small requests. When NBCUniversal opens the media industry’s annual “Upfront Week” Monday, it is likely to do so with talk of the 100th anniversary of the NBC broadcast network and three different types of sports to offer on Sundays. […]

By Brian Steinberg