‘It will help get mid-budget films made’: why directors are embracing AI

Some film-makers say the technology could enable them to bypass the studio giants and take more creative risks Near the collonaded entrance to Sony Pictures’ historic Culver City film studio, a tech-powered rival has sprung up this summer. The artists at Promise, a new studio feeding off the controversial potential of AI, can glimpse the lots where Singin’ in the Rain and Men in Black were shot, but no longer do they need to get beyond the studio’s high walls to make their visions come true. ...

By Robert Booth