How Olive Young's US store makes K-beauty interactive

Korea Herald correspondent PASADENA, Calif. — "Annyeonghaseyo, welcome to Olive Young!" a staff member called out as customers ambled through the door at the K-beauty retailer's first US store on Friday. The store, launched in May and situated on Colorado Boulevard in Pasadena, is designed to resemble its Korean counterparts, save for small touches like a long corridor running from the entrance to the back wall and a customer with her dog on a leash. Spanning 803 square meters, it sits across fr

By The Korea Herald