Emblems and trademarks: What a logo should be able to do

The Hessian state government is going with a shaggy lion, while the venerable Senckenberg Society for Nature Research opts for radical abstraction. All in service of audience engagement.

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fazGerman144d ago

Wappen und Markenzeichen: Was ein Logo können soll

Die hessische Landesregierung versucht es mit einem zotteligen Löwen, die ehrwürdige Senckenberg Gesellschaft für Naturforschung mit radikaler Abstraktion. Alles im Dienst der Publikumsbindung.

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Emblems and trademarks: What a logo should be able to do

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Wappen und Markenzeichen: Was ein Logo können soll

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