After World Cup success, Australia looks to grow women’s soccer as host of the Asian Cup

If you were to define the term “feel-good factor” in August 2023, you would have honed in on the Australia women’s soccer team. Although the Matildas bowed out to England in the semi-finals at the 2023 Women’s World Cup, co-hosting the tournament with New Zealand had a transformative effect on women’s soccer across the country. National TV viewership peaked at 11.15million when Australia knocked France out in a quarter-final penalty shootout in Brisbane. It sparked joyous reactions, even at venu