Your candy ads are about to get a lot more personalized, Mars says

Rankin Carroll is the chief brand officer of Mars Snacking. Courtesy of Rankin Carroll Mars is shifting toward data-driven, personalized marketing campaigns using AI. One example is Snickers' AI-driven soccer campaign that offered a tool to send personalized jokes. Rankin Carroll, the chief brand officer of Mars Snacking, says this new strategy will save money. Rankin Carroll, chief brand officer of Mars Snacking, says the company behind your favorite candies like M&M's, Snickers, Skittles,...