Eucerin Face Serum Advert Banned Over Age-Reversal Claim

An advertisement for Eucerin face serum has been banned after claiming users could look 'five years younger,' with regulators finding the claim unsubstantiated by the company's internal study.

28 Apr, 23:02 — 28 Apr, 23:02

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BBCHigh5d ago

Face serum advert banned over 'five years younger' claim

Eucerin asked 160 people to use the serum for four weeks then say how much younger they thought they looked.

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Eucerin Face Serum Advert Banned Over Age-Reversal Claim

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Face serum advert banned over 'five years younger' claim

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