
Purple replaces green: Ube emerges as the next matcha
Matcha, powdered Japanese green tea, dominated cafe menus worldwide for years, appearing in everything from lattes to cakes and ice cream.
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Purple replaces green: Ube emerges as the next matcha in South Korea - The Straits Times
Purple replaces green: Ube emerges as the next matcha in South Korea The Straits Times
Read full article →Purple replaces green: Ube emerges as the next matcha
Matcha, powdered Japanese green tea, dominated cafe menus worldwide for years, appearing in everything from lattes to cakes and ice cream. Now, a new color is taking over cafe counters and social media feeds: purple. At the center of the shift is ube, a vivid purple yam traditionally grown in Southeast Asia, particularly in the Philippines. Long a staple in Filipino desserts, ube, a Tagalog word for purple yam, is rapidly gaining popularity in the US and beyond, emerging as one of the latest glo
By The Korea Herald
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