Musinsa hosts first global buyer event for Standard line

South Korean fashion platform Musinsa said Tuesday it held its first global buying event for private label brand Musinsa Standard, courting overseas retailers ahead of its 2027 spring-summer collection. The three-day event, which ran Tuesday through Thursday, marked the brand's first time inviting international buyers to Seoul. It showcased merchandise while also previewing Musinsa Standard's marketing and design direction for next year. Attendees included representatives from Japanese fashion p

By The Korea Herald