Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

Valvoline Global's chief brand officer, Michael Kirtman, is leading the brand's first-ever FIFA World Cup sponsorship and marketing campaign. Valvoline Global Operations Valvoline is launching its first-ever FIFA World Cup campaign this week. Chief brand officer Michael Kirtman spoke about how it feels to prepare for a World Cup debut. Sign up for Business Insider's weekly marketing newsletter. What does it feel like being a marketer about to launch the first FIFA World Cup campaign of your...