Peter Bart: Billionaire CEOs Could Take A Lesson From The Courtly Father Of Public Relations

Edward Bernays, a calm, courtly man renowned as the “Father of Public Relations,” would likely have been confounded by the erratic public behavior of today’s billionaire CEOs. Bernays preached his doctrine of ”engineered consent” to rescue stumbling CEOs. Since he died in 1995, however, his “engineering” skills have had no impact on Jeff Bezos, whose […]

By Greg Evans