Samyang to heat up Coachella with exclusive Buldak menu items

Samyang Foods said Friday its Buldak spicy noodle brand will again partner with the Coachella Valley Music and Arts Festival, expanding its global marketing push. As the first Korean brand to collaborate with Coachella for two consecutive years, Buldak will participate as an official ramyeon and hot sauce partner, offering exclusive menu items developed with global food vendors for the festival that runs Friday through April 19. The brand aims to highlight the versatility of its signature Buldak

By The Korea Herald