China's Ambition to Build Global Brands

China, having mastered manufacturing, is now aiming to build the world's next big brands across various sectors, from beauty to tech, and expand their global reach.

28 Jul, 22:00 — 28 Jul, 22:00

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channel-news-asiaMostly Factual20d ago

IN FOCUS: China mastered manufacturing. Can it now build the world’s next big brands?

From beauty and fashion to tech and lifestyle, Chinese brands are winning over shoppers at home and setting their sights overseas. What will it take to win over consumers around the world?

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China's Ambition to Build Global Brands

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IN FOCUS: China mastered manufacturing. Can it now build the world’s next big brands?

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