Legora just hired a lawyer whisperer from Atlassian to lead its marketing machine

Zeynep Inanoglu Ozdemir. Legora Legora, a Swedish startup that builds software for lawyers, has hired Atlassian's CMO. Zeynep Inanoglu Ozdemir's mandate is to help Legora win over lawyers in a competitive field. Legora goes toe-to-toe with Silicon Valley rival Harvey on product and, increasingly, brand. Lawyers are not an easy crowd for an AI pitch. They are cautious, busy, and paid to find the hole in every argument. Legora just hired someone to make the case anyway. The Swedish legal soft...