YouTube Courts Advertisers By Opening Up More Direct Routes To Creators

“Creator marketing is at an inflection point,” declared Anne Marie Nelson-Bogle, VP, Ads Marketing, YouTube on Thursday at the video giant’s NewFronts presentation to ad buyers. With both audiences and brands gravitating toward creator fare and (by and large) away from traditional studio-produced programming, YouTube is looking to leverage its position at the center of […]

By Dade Hayes