Snoop Dogg and Swansea – the story behind football's unlikeliest link-up

As Snoop Dogg attends his first Swansea City game, BBC Sport Wales looks at how the sport-loving American rapper became an investor in the Welsh club.

24 Feb, 05:04 — 24 Feb, 05:08

Moderate (32/100)

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Why this matters

This story highlights the unexpected intersection of global celebrity culture and professional sports, specifically a prominent American rapper investing in a Welsh football club. Snoop Dogg's involvement brings significant media attention and potential new revenue streams to Swansea City, a club that might otherwise have limited international visibility. This unusual partnership underscores the growing trend of celebrities diversifying their investments into sports and the increasing global appeal of football.

ℹOnly 2 sources cover this story

Key entities

Snoop DoggAmerican rapper, investor in Swansea City Swansea CityWelsh football club BBC Sport WalesNews outlet covering the story

Coverage Timeline

First report: BBC · 24 Feb, 05:04|Full coverage: All 2 sources within 4m|Window: 4m

BBC24 Feb, 05:04First to report