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Disney's Next-Level Marketing Campaign for 'The Devil Wears Prada 2' Valued at $250 Million
Disney has launched an extensive marketing campaign for "The Devil Wears Prada 2," which is being touted as the biggest female-led hit since "Barbie." Major brands, including those outside of fashion, partnered for the reunion, contributing an estimated $250 million.
11 May, 21:03 — 11 May, 21:03
