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Federal Judge Blocks DOJ Bid to Force Google Ad Tech Sale

A US federal court has dismissed the Department of Justice’s antitrust demand to force Google to divest its dominant ad technology exchange, ruling that structural breakup is unnecessary. Instead, the judge ordered the company to implement specific behavioral changes to ensure fair competition in digital advertising.

2 Sept, 14:32 — 2 Sept, 17:13
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Sources

Showing 8 of 14 sources
NYTMostly Factual3h ago

Federal Judge Declines to Break Up Google’s Ad Technology Business

In a long awaited ruling, the judge said Google must make some changes to its ad tech business to handle antitrust issues, but did not disclose the measures publicly.

By David McCabe and Tripp Mickle

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bloombergHigh3h ago

Google Avoids Ad Exchange Sale as Judge Orders Tech Integration

Alphabet Inc.’s Google doesn’t have to sell off its advertising exchange and instead must make its ad tech tools work with those operated by rivals, a federal judge ruled Wednesday, in a move that saves the tech giant from a second bid to force a breakup.

By Leah Nylen

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cnbcMostly Factual2h ago

Google defeats U.S. bid to force ad tech sale

A U.S. judge ruled in April 2025 that Google holds illegal monopolies on servers that host publisher ads and ad exchanges which sit between buyers and sellers.

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globe-and-mailHigh1h ago

Google defeats U.S. bid to force sale of ad exchange in tech giant’s latest antitrust victory

DOJ has twice failed in its efforts to force Google to sell assets to address illegal monopolies

By Jody Godoy

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morningstar2h ago

Dow Jones Top Company Headlines at 11 AM ET: Google Avoids Breakup of Dominant Ad Tech Business | Chevron ... - Morningstar

Dow Jones Top Company Headlines at 11 AM ET: Google Avoids Breakup of Dominant Ad Tech Business | Chevron ...  Morningstar

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Business InsiderMostly Factual43m ago

Google yet again avoided a breakup of its business — but it will have to play nicer

Sundar Pichai's Google escaped another attempt to break up its business. Bloomberg/Getty Images Breaking up is never easy. And now Google doesn't have to do it. A judge ruled Google doesn't have to sell off parts of its adtech business. That said, it faces other remedies after a judge found it held an illegal adtech monopoly. Google escapes again. A federal judge ruled Wednesday that Google doesn't have to break up its adtech business — which was the nuclear option sought by the Justice Dep...

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forbes1h ago

Google Won’t Be Forced To Sell Ad Tech Business Despite Monopoly, Judge Rules

The same judge previously ruled Google maintained a monopoly on online advertising in April 2025.

By Zachary Folk, Forbes Staff

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moneycontrol2h ago

Google avoids ad exchange sale as judge orders tech integration - Moneycontrol.com

Google avoids ad exchange sale as judge orders tech integration  Moneycontrol.com

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